How do you stand out among the thousands of property development firms? Create a unique name and logo to accompany it. That’s how Words&Pictures established and launched the brand for Area Objective. This design-driven development firm, with offices in Chicago and New Orleans, has developed projects in commercial, residential and retail environments, including historic restorations, brown field remediations and multi-purpose developments. The firm’s founder wanted a bold, yet simple logo that would translate well on everything from property signage to business cards. We created a streamlined logo in a striking typeface, built a microsite highlighting the firm’s initial development projects and continue to work with the team to design marketing materials for this growing and exciting company.