WORDS&PICTURES, INC.

University of Chicago Medicine – Department of Surgery 2015 Annual Report

After working on Annual Reports with the Department of Surgery at the University of Chicago Medicine for nearly 10 years, Words&Pictures had a unique challenge in 2016: continue to market to the most sought after residents and fellows in the country, but integrate a digital component to the project, all with a reduced production budget from years past.

Working with our developers, Words&Pictures created a microsite to complement the printed annual report, and sourced a small flash drive, shaped like a paper clip, to assist in tying the two media together. The result was increased traffic to the site, and enhanced recruitment efforts as our campaign reached its targets in multiple ways over an extended launch cycle.