WORDS&PICTURES, INC.

Lillibridge – Brand Development

We created an award-winning, contemporary new logo and typographical look for Lillibridge. Before undertaking the advertising and direct mail campaigns, we conducted extensive research by interviewing clients, Ventas executives and even competitors to find out how they perceived both Lillibridge and Ventas, their opinions on the acquisition, how they preferred to receive marketing messages, and several other key topics. We used this valuable information as we created a new look and tagline: The Lillibridge Standard.

In the years since, we have created a new website, multiple advertising campaigns, three successful direct mail series and a unique thought leadership program focused on speaker engagements, all of which have raised Lillibridge’s profile immensely in the industry and repositioned the company as a leader.

The new identity system and brand architecture designed for Lillibridge has won multiple design awards.