After an extensive renovation, Ingalls Hospital was ready to re-launch its expanded Family Care Center. The theme that Words&Pictures developed was “Building,” and we used that word in different ways in each headline of this three-stage direct mail campaign. Showing a building under construction wasn’t very appealing, so we suggested commissioning colorful, engaging illustrations instead. This approach made the pieces stand out. The final brochure also served to promote the facility’s grand re-opening, with an entry card to bring back when attending in order to win some great prizes (and help the Family Care Center expand its database of patients and prospects).
This award-winning campaign drew more people than expected to the event; more than 3,000 hot dogs were served up to attendees, and our client was thrilled with the outcome!