The bank’s president tasked us with increasing the commercial lending volume for Great Lakes’ business lending team. We created a direct mail campaign that was targeted to specific business verticals, with the lead piece being an oversized “silver dollar” die-cut postcard that featured customized headlines geared to trucking firms, wholesalers/distribution companies and healthcare professionals. We conceived a three-stage mail campaign, and the last piece consisted of segment-specific brochures, each one with an actual silver dollar inside a clear plastic envelope, enticing recipients to open the piece.
The campaign generated excellent buzz among prospects, and the lending officers were overwhelmed with the new business the campaign generated. The bank was acquired less than one year later, and we were told that our efforts helped positively position the business for sale.