Our relationship with Chicago Booth started small, with the marketing staff requesting our help with enhancing a photo display for an event. The prestigious client was so impressed with our work that Words&Pictures graduated to developing a full range of materials for some of the school’s most high-profile events. The invitation shown here was for the Chicago Booth Summit, an exclusive conference that brings together select alumni with the top leaders, trustees and faculty.
We used a digital printing technique called ICE (inline clear effect) to create the high gloss varnish on the mountain summit design element, as well as the cover title. It was a cost effective way to do a special effect on a small print run.