The Department of Surgery’s team wanted to strengthen ties to referring physicians in the Chicagoland area. We created a newsletter introducing each surgery section’s (i.e., plastic surgery, urology, etc.) physicians and highlighting new treatment options, always with the overriding theme that patients would be returned to the referring physician’s care. We interviewed the physicians and wrote the stories as well for this award-winning piece. What began as a project for just three departments has expanded to double digits.