Weiss Gender Confirmation – Brand Development

Chicago’s Weiss Memorial Hospital entrusted Words&Pictures to create the identity for its new Center for Gender Confirmation Surgery. It’s one of the few comprehensive programs in the Midwest for transgender patients seeking this surgery.

Words&Pictures was brought in at the earliest planning stage, and our team helped develop the name. We knew our design approach and writing had to be sensitive to our target audience, and wanted our work to convey a sense of dignity and understanding. The client team agreed, and we worked closely with the surgeon who founded the program. We went on to design a comprehensive suite of materials, including the logo, an ad, website, patient brochure, physician brochure and stationery package.