This innovative academic health center, consisting of a medical center, multiple clinical centers and research facilities, as well as colleges of medicine, nursing, pharmacy and public health, hadn’t done an annual report. Words&Pictures was called on to create a “show-stopping” piece for this premier institution.
We decided to use lenticular printing for the cover and back. At first glance, the cover looks like a mosaic, with a dramatic shot of a butte rising from the desert visible at the top. But when you turn the cover slightly, the photo snaps into view, and you see the headline “It’s All Coming Into Focus” as well as a young researcher. The back cover is a wonderfully detailed 3D shot of the desert. The focus theme shaped our message throughout the book: that the AHSC is a new force in academic medicine. This annual report has won seven national awards!