Chicago Center for Orthopedics

Words&Pictures was brought in during the earliest planning stages of this new and critical endeavor, and took the lead in branding and naming the program: The Chicago Center for Orthopedics (CCO). We developed the marketing plan and were actively involved in every step of establishing this world class program. We spearheaded events to recruit physicians to the practice, and to publicize the program to referring physicians.

From event management to technical writing and from concept development to design and layout, Words&Pictures handled the full scope of work for this vital project and repositioned the group as a leader in this crowded and competitive marketplace.