In order to make Robinson’s celebration more relevant to its clients, Words&Pictures suggested a unique idea: Celebrate 75 years in business by completing 75 service projects in the towns and villages where the company works and its employees live. Robinson employees cleaned nature preserves and rivers, rebuilt baseball fields, donated to a local food pantry and hosted charity events. The 75 service projects were a unique way to provide goodwill to clients and prospects while celebrating the company’s history.
While the 75 service projects were the lynchpin of Robinson’s celebration, the company also hosted a gala for more than 1,000 guests to commemorate the anniversary. Words&Pictures provided support for the event, crafting videos, executive speeches and an invitation system for the extremely successful event.