As the largest department at UCM, the Department of Medicine uses the annual report for recruiting and to showcase the noted research and achievements of its physicians. Words&Pictures has designed and edited this report for more than a decade, and coming up with a new approach every year is a challenge we love. In 2014, we created a unique DNA look for an annual devoted to precision medicine. In 2015, we embossed the word “Impact” on the cover, to tie in with the theme of the impact research plays in clinical care. We added a swirl design that we used throughout the book and on the back, along with dramatic, saturated color close-ups of medical equipment. The report is printed to hand out at interviews and, with additional pages added to highlight the publications, also featured online as well.