Evoto

Nickole Tara

Chief Business Officer, Words + Pictures

Nickole currently serves as Chief Business Officer of Words + Pictures, an award-winning production company that has created some of the most acclaimed nonfiction storytelling of all time. There she leads growth strategy and drives new businesses through strategic partnerships, developing owned IP, and bridging Words + Pictures best-in-class premium storytelling with new distribution platforms and formats.

Previously, Nickole served as the Chief Growth Officer and Executive Committee member of Cirque du Soleil Entertainment Group. There she was charged with IP diversification strategy and the development of Cirque du Soleil’s B2B brand; specifically responsible for expanding Cirque’s business through strategic partnerships, licensed brand extensions and scaled media, through the creation of Cirque Studios (TV, Film & Music).

Prior to joining Cirque du Soleil, Nickole spent time with AEG Worldwide where she headed the Global Portfolio division and oversaw the business development for AEG’s collection of global properties. As such, she engineered creative revenue-driving achievements for AEG’s top music festivals (Coachella & Stagecoach), naming rights of world class facilities (Crypto.com Arena & LA Live), and for storied sports franchises (LA Lakers, LA Kings & LA Galaxy). Previously, she held various roles at Topgolf during their hypergrowth era where she built multiple teams and at IMG where she oversaw the business development needs for IMG Golf. She began her career as a talent agent with IMG Golf, where she was fortunate enough to manage top talent including LPGA star, Michelle Wie.